Martyna, Wendy,"What Does 'He' Mean?", Journal of Communication, 28, 1978, pp. 131-138.

McCain and Segal, The Game of Science, Brooks/Cole, 1982.

McLellan, David, Ideology, University of Minnesota Press, 1986.

McLuhan, Marshall and Fiore, Quentin, The Medium Is the Massage, Random House, 1967.

McLuhan, Marshall, Understanding Media, Mentor Books, 1964. McLuhan, Marshall, Culture is Our Business, McGraw-Hill, 1970.

McQuail, Denis, Mass Communication Theory, Sage, 1994.

Morgan and Welton, See What I Mean?, 1992, Edward Arnold.

Murakami, Haruki, A Wild Sheep Chase, Kodansha International, 1989

Murdock, Peter, Culture & Society, University of Pittsburgh Press, 1965.