right end of focus left directional palette SEMIOTIC PARADIGMATIC ANALYSIS

rule 1

The first step in the analysis is to identify the paradigm from which the syntagm has been constructed. This is something of an art -- which is to say that different analysts may differ on the precise constitution of the set.

small muffler shop In this case all analysts would agree that the name painted on the building and the "wild flower" logo are elements of the paradigm. Most analysts would likely agree that the shape and color of the building, doors and windows is also an element. And, some analysts would argue that the compostion and presentation of the driveway, sidewalk and grass is also an element.

The following screens consider each of these in order.