For example, the purple color of the words on the "Wildflower Muffler Shop" sign matches the color of the flower's petals. This links the two together in the mind of the reader. Similarly, the indexical placement of the "flower" sign combined with the indexical appearance of the building and the indexical name of the establishment all operate together to say, "This is the place."

The freshness of the paint, newness of the sign, upkeep of the pavement and grass, and so on, all provide the reader with information regarding the quality and professionalism of the establishment.