EXAMPLE: WHEN CLOCKS INFORM

Imagine that you have been in the library reading a book, and you are no longer sure what time it is. That is, you are uncertain as to the time. You know that there is a clock on the wall behind you, so, you turn around and look.

clock and eye

The patterns of dark and light that your eyes perceive as light bounces from the face of the clock are the data that you receive in this situation. These data enter your consciousness and a through process that still mystifies human researchers, they become meaningful -- that is, they reduce your uncertainty as to the time. At this point, you have been informed.