As a form of communication whose only intention is to persuade, advertising is often studied as rhetoric.
Television and magazine ads, in particular, make use of images and social codes. These are often studied by means of semiotics.
Theories based in cultural studies explain advertising in terms of its role in the human communication environment.
In some cultures, e.g. the United States, advertising may be considered as a form of entertainment.
Aristotle's Rhetoric is one of the first formal treatments of the art of argument and persuasion. [RHETORIC]