HFCL GLOSSARY M
.
MAP .
MASS COMMUNICATION .
McLUHAN .
MEANING .
MEDIUM / MEDIA .
MESSAGE .
METAPHOR .
MYTH .
MAP [HFCL TUTORIAL]
A map is an abstraction that represents a system. The term is most often used in relation to real systems, e.g., a map of the world. Nonetheless, many disciplines use the term to express a representation of one set of ideas by another.
MASS COMMUNICATION
[HFCL TUTORIAL: MASS COMMUNICATION]
A form of communication by which messages are created by organizations and distributed to audiences.
Typically, the audience of a mass communication message is large and members receive the message with near simultaneity. The subdivisions of mass communication are many, including such as:
OUTLINKS
- Media Education Foundation (devoted to media research and the production of resources to aid in fostering analytical media literacy)
McLUHAN
[HFCL TUTORIAL THE COMMUNICATION ENVIRONMENT]
Marshall McLuhan was perhaps the first communication theorist to achieve the status of cultural icon. In the mid-1960s, his books drew attention to the complex interactions among media and societies. His ideas, which related medai to such as gender, technology, politics, economics and culture, were widely influential, and his eclectic approach and twisted writing style still makes for interesting reading.
OUTLINKS
MEANING
This undefined term is a common object of study in the discipline of Communication. In general meaning is not believed to reside within any particular object, text or process. Rather, meaning arises during the communication process itself.
MEDIUM
MEDIA
In the Shannon/Weaver model of communication the medium is the physical substance that carries the signal. [HFCL TUTORIAL: THE COMMUNICATION PROCESS]
The terms are often associated with the study of mass communication.
MASS MEDIA: collectively applied to news and/or entertainment organizations. These constitute part of the human communication environment. [HFCL TUTORIAL: THE COMMUNICATION ENVIRONMENT] Subjects related to mass media include such as:
journalism
["THE MEDIUM IS THE MESSAGE": Marshall McLuhan.]
OUTLINKS
MESSAGE
In terms of the Shannon/Weaver model of communication, the term message connotes a meaningful or non-random signal. In general use, the term message is often used synonymously with the term signal.
Marshall McLuhan said: "the medium is the message." Later, he changed his phrase to: "the medium is the massage." Debate continues as to exactly what he meant.
METAPHOR [HFCL TUTORIAL: SEMIOTICS]
In semiotic theory the term refers to a situation in which multiple signs bring to mind conflicting meanings. In this sense metaphor engenders creativity.
In traditional literature studies a metaphor is a figure of speech that makes a comparison.
MYTH
In semiotics according to Barthes a social connotation of a sign.
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